Mark the Dates on Your Calendar for IDAExpo 2017 in Atlanta

The 2017 IDAExpo will take place April 19 – 22, 2017 at the Omni Hotels & Resorts and the Georgia World Congress Center in Atlanta, Georgia.  Visit the website often to keep up-to-date on the latest IDAExpo news at www.idaexpo.org.  A combination of excellent educational programs and two days of exhibit time, this is an event you won’t want to miss! 

Did You Know That IDA Members Can Be Accessed On Three Different Websites?

One of the benefits of IDA membership is being posted on the IDA Member Directory on the IDA website, www.doors.org.  Marketing-savvy members include reference to their IDA membership in prospective client presentations and on their websites and, more and more, those prospective clients are checking up on the credentials of their prospective overhead door vendor by visiting the IDA Member Directory. But that’s not the only place your membership is working for you… IDA and the Door and Access Systems Manufacturers Association (DASMA) cooperated in creating one other website that is designed to bring new clients to you.

www.garagewownow.com is a home improvement website that demonstrates how today's new garage door designs significantly increase the curb appeal and value of a home.  It includes garage door styles, before and after photos, and a section on Find a Local Dealer/Installer, which links directly to the IDA Member Directory.

www.garagedoorcare.com was created by IDA and is another website consumers might visit if they want to learn about how garage doors work, garage door safety and garage door maintenance. Again, one of the links, Find a Qualified Professional, takes the consumer directly to the IDA Member Directory.

Goldilocks Selling: Three's the Charm

Remember the children’s story, Goldilocks and the Three Bears (this bed is too soft, this bed it too hard, but this bed is just right)? Having three choices when it comes ot shopping is one of the most used selling strategies in the business world.  Why?  Customers like having choices.  Read what industry expert Dan Apple has to say about the Good-Better-Best pricing and positioning strategy in the October 2015 issue of the International Door & Operator Industry magazine by clicking here (pages 33 – 40).

Mining for Gold in Them Thar Customers!

Industry expert Dan Apple talks about maximizing the sales potential from your existing customers in this ID&OI article in the August 2015 issue (pages 29 – 37). He discusses the concept of selling called Customer Relationship Marketing, or CRM. He discusses putting a plan together and developing your campaign around “the new news.” Dan also discussed cross promotion, planned maintenance programs and criss-crossing the promotion of your services between residential and commercial.
Check out his article here.