Industry expert Dan Apple talks about maximizing the sales potential from your existing customers in this ID&OI article in the August 2015 issue (pages 29 – 37). He discusses the concept of selling called Customer Relationship Marketing, or CRM. He discusses putting a plan together and developing your campaign around “the new news.” Dan also discussed cross promotion, planned maintenance programs and criss-crossing the promotion of your services between residential and commercial.
Check out his article here.
