Goldilocks Selling: Three's the Charm
Remember the children’s story, Goldilocks and the Three Bears (this bed is too soft, this bed it too hard, but this bed is just right)? Having three choices when it comes ot shopping is one of the most used selling strategies in the business world. Why? Customers like having choices. Read what industry expert Dan Apple has to say about the Good-Better-Best pricing and positioning strategy in the October 2015 issue of the International Door & Operator Industry magazine by clicking here (pages 33 – 40).